kelly bailey

Executive Design & Research Lead

I thrive in ambiguity, when the product, team, or idea is still taking shape. I get close to the work and the people, make sense of what’s emerging, and build what needs to exist next.

0→1 Product · Design & Research Organizations · AI-enabled Teams

01 / Product · Visa

Building the bet before the answer is obvious.

Built North America’s product incubation capability from scratch, turning emerging opportunities into validated product pilots.

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02 / Transformation · Oracle

Transforming the system while it’s still running.

Grew Design & Research from 3 to 15 and built the structure that helped shift core enterprise products from engineering-led to design-led.

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Person using the Pay Now or Later feature on a Visa card in the Visa mobile app
03 / Function · Visa

Getting customer evidence in before the work is scoped.

Built North America Product’s Design & Research function from zero and embedded Design & Research upstream in strategy across five priority product areas.

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